Friday 20 December 2013

Digital Signage




Digital Signs are form of electronic display used for advertising, information, messages and many programs. Digital signs are used in both the public and private places including retail stores, restaurants,  hotels , corporate buildings and many more other places. Digital signs displays are mostly controlled from personal computers or from the servers via making use of the free software available in market.
Digital signs are used for variety of purpose; some of them are listed below:
1.       Public information: news, weather, traffic and local information (maps, location), traveler information.
2.       Internal Information:  Internal messages, like health and news tips and so on.
3.       Menu Information: Price, photos, ingredients and other food items.
4.       Brand Building: in-stores usually used to build the brand identity in the market.
5.       Influencing customer behavior: directing the customer to their targeted areas, saving their time and many other services.
Benefits of using digital signage
1.       It will help in increasing the sales.
2.       Promoting your daily special products.
3.       Changing your menu manually and remote it easily. To read more click here

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