Starting with examples:
In a coffee shop you buy a cup of coffee and for the payment you have to first like Facebook page and tell all your friends whether you like it or not.
You got an flyer and it's an coupon of your favorite store, plus a chance to win a digital reader. And you provide a phone number to connect with them
Spend on drinks on weekend and Check out Facebook page to see how much we spend (leads to a like), download a budget calculator (could be an app), and pick up a coupon for appetizers at one of five restaurants.
Successful social media brands have used social media to do five thing :
1 – Find compatible consumers
2 – Know more about their consumers
3 – Inspire their consumers to become brand ambassadors
4 – Listen to learn about their consumers, and
5 – Look for ways to quantify the return on effort and investment.
In a coffee shop you buy a cup of coffee and for the payment you have to first like Facebook page and tell all your friends whether you like it or not.
You got an flyer and it's an coupon of your favorite store, plus a chance to win a digital reader. And you provide a phone number to connect with them
Spend on drinks on weekend and Check out Facebook page to see how much we spend (leads to a like), download a budget calculator (could be an app), and pick up a coupon for appetizers at one of five restaurants.
Successful social media brands have used social media to do five thing :
1 – Find compatible consumers
2 – Know more about their consumers
3 – Inspire their consumers to become brand ambassadors
4 – Listen to learn about their consumers, and
5 – Look for ways to quantify the return on effort and investment.
Marketing is the key concept to generating customer involvement.
Using the new techniques for consumers involvement buy social media, applications and pos system.
View the concept on Youtube -
Original source : http://blogs.ncr.com/ncr-banking/consumer_experience/emarketing/like-me-and-let-the-conversation-continue/
Using the new techniques for consumers involvement buy social media, applications and pos system.
View the concept on Youtube -
Original source : http://blogs.ncr.com/ncr-banking/consumer_experience/emarketing/like-me-and-let-the-conversation-continue/
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